Portfolio of select tech writing

I am a freelance writer focusing on content marketing for mission-driven changemakers, including health IT companies and others in the technology space. Here are selected writings on various tech topics, many of them ghostwritten for tech executives.

Health IT

From Patient to Problem-Solver: How Michael Kattan Became a Medical Informatics Pioneer, ghostwritten for Farva Jafri, manager of content & authoring, Apervita

Shared Health Intelligence: A Watershed Moment, branded content for Apervita appearing in Healthcare Analytics (page 48)

The Future of Anesthesiology: Adding Value Throughout the Care Pathway,” ghostwritten for Rick Halton, VP of Product & Marketing at Lumeon

Off the Beaten Pathway: Bringing Care Pathway Management to the NHS,” ghostwritten for Jeff Ball, VP of Customer Success at Lumeon

Care Coordination: A Key Focus for Executives at AMGA 2019,” ghostwritten for Alex Carter, Business Development Executive at Lumeon

AI, big data

2019 Will Bring an AI-Led Approach to Human-Centered Design, VentureBeat (and also on the Adobe blog), ghostwritten for David Parmenter, director of engineering & data for Adobe Document Cloud

The State of AI in Video, ghostwritten for Tatiana Mejia, head of product marketing for Adobe Sensei

A Picture is Worth a Million Data Points, Adobe

Why big data makes modernizing code mandatory, TechBeacon, ghostwritten for Suresh Aswani, Senior Manager of Solutions Marketing, Hewlett Packard Enterprise

World Bank Georesults: Interactive Maps for Project Storytelling, ghostwritten for Jessica Viel, BlueRaster

Fintech, SaaS

Capital-as-a-Service: A Partnership Model to Help Startups Grow, Lighter Capital

SaaS Growth Strategies: When to Grow Slow vs. Step on the Gas, Lighter Capital

SaaS Pricing: When to Use a Freemium Model, Lighter Capital

Price Localization Strategy: What Global SaaS Startups Need to Know, Lighter Capital

Using Cohort Analysis to Make Your SaaS Metrics Actionable, Lighter Capital, ghostwritten for Ian Denning

3 Ways Software As A Service Companies Can Dominate the Market in 2017, Benzinga, ghostwritten for BJ Lackland, CEO of Lighter Capital  


Mobile Commerce: Time to Get in the Game, Wall Street Journal Logistics Report, sponsored content for UPS

Why and How to Use Email Marketing, Intuit QuickBooks Resource Center

How to Build Your Brand in Unlikely Places, Intuit QuickBooks Resource Center

Technology and Branding

Here’s Why You Should Be Thinking About Responsive Logo Design, Adobe

How to develop a brand identity system (like Intercom), TechCrunch

For Basecamp, Brand identity and product development are all about the customer, TechCrunch

Bylined how-to article: How To Be Remarkable: 3 Marketing Case Studies, Rackspace

Tech Products

Back to Design School, ghostwritten for Brian Wood, Adobe

Best Business Intelligence Tools for Small Businesses, LendingTree

QuickBooks Online vs. Xero: How They Stack Up, LendingTree

6 Best Trucking Accounting Software Programs of 2018, LendingTree

Startup Launches Automated System It Claims Makes It Easy To Grow Marijuana At Home, Forbes

ArcGIS Online product page, BlueRaster

ArcGIS Online Accelerate product page, BlueRaster

Tech for Social Change

Digital Technology for Indigenous Empowerment, The Christensen Fund

Mapping the Value of Nature, World Wildlife Fund

Getting an Even Better Picture of Buffalo, World Wildlife Fund