I am a freelance writer focusing on content marketing for mission-driven changemakers, including health IT companies and others in the technology space. Here are selected writings on various tech topics, many of them ghostwritten for tech executives.
Health IT
From Patient to Problem-Solver: How Michael Kattan Became a Medical Informatics Pioneer, ghostwritten for Farva Jafri, manager of content & authoring, Apervita
Shared Health Intelligence: A Watershed Moment, branded content for Apervita appearing in Healthcare Analytics (page 48)
“The Future of Anesthesiology: Adding Value Throughout the Care Pathway,” ghostwritten for Rick Halton, VP of Product & Marketing at Lumeon
“Off the Beaten Pathway: Bringing Care Pathway Management to the NHS,” ghostwritten for Jeff Ball, VP of Customer Success at Lumeon
“Care Coordination: A Key Focus for Executives at AMGA 2019,” ghostwritten for Alex Carter, Business Development Executive at Lumeon
AI, big data
2019 Will Bring an AI-Led Approach to Human-Centered Design, VentureBeat (and also on the Adobe blog), ghostwritten for David Parmenter, director of engineering & data for Adobe Document Cloud
The State of AI in Video, ghostwritten for Tatiana Mejia, head of product marketing for Adobe Sensei
A Picture is Worth a Million Data Points, Adobe
Why big data makes modernizing code mandatory, TechBeacon, ghostwritten for Suresh Aswani, Senior Manager of Solutions Marketing, Hewlett Packard Enterprise
World Bank Georesults: Interactive Maps for Project Storytelling, ghostwritten for Jessica Viel, BlueRaster
Fintech, SaaS
Capital-as-a-Service: A Partnership Model to Help Startups Grow, Lighter Capital
SaaS Growth Strategies: When to Grow Slow vs. Step on the Gas, Lighter Capital
SaaS Pricing: When to Use a Freemium Model, Lighter Capital
Price Localization Strategy: What Global SaaS Startups Need to Know, Lighter Capital
Using Cohort Analysis to Make Your SaaS Metrics Actionable, Lighter Capital, ghostwritten for Ian Denning
3 Ways Software As A Service Companies Can Dominate the Market in 2017, Benzinga, ghostwritten for BJ Lackland, CEO of Lighter Capital
E-commerce
Mobile Commerce: Time to Get in the Game, Wall Street Journal Logistics Report, sponsored content for UPS
Why and How to Use Email Marketing, Intuit QuickBooks Resource Center
How to Build Your Brand in Unlikely Places, Intuit QuickBooks Resource Center
Technology and Branding
Here’s Why You Should Be Thinking About Responsive Logo Design, Adobe
How to develop a brand identity system (like Intercom), TechCrunch
For Basecamp, Brand identity and product development are all about the customer, TechCrunch
Bylined how-to article: How To Be Remarkable: 3 Marketing Case Studies, Rackspace
Tech Products
Back to Design School, ghostwritten for Brian Wood, Adobe
Best Business Intelligence Tools for Small Businesses, LendingTree
QuickBooks Online vs. Xero: How They Stack Up, LendingTree
6 Best Trucking Accounting Software Programs of 2018, LendingTree
Startup Launches Automated System It Claims Makes It Easy To Grow Marijuana At Home, Forbes
ArcGIS Online product page, BlueRaster
ArcGIS Online Accelerate product page, BlueRaster
Tech for Social Change
Digital Technology for Indigenous Empowerment, The Christensen Fund
Mapping the Value of Nature, World Wildlife Fund
Getting an Even Better Picture of Buffalo, World Wildlife Fund